.:BHS - Helicopteros:.
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BHS Institutional Communication A New Image, New Logotype!
The great change in course in BHS management strongly affected all of the areas of the company requiring they swiftly adapt to the new strategies established and, mainly, to a new mentality. This has produced palpable results that are bringing change to the company on a daily basis, so much so that the company today presents a different image to the market and to the employees. Of course, such changes meant a change as to communication in the company, both in-house and with customers and suppliers.

Changes began in January, with the new BHS folder, with re-defined visual identity, gradually transferred to the BHS Itiban In-House Bulletin, visiting cards, and presentation materials. The new BHS website, with access at the same address, www.bhs-helicopteros.com.br, has been completely renovated, as from May.
The logotype was altered with a change in colors - now predominantly blue, with contours in gold (see photograph in aircraft), more in harmony with the beautiful lay-out of our aircraft and, of course, to better adjust to the new BHS personality.

All of the BHS stationery (envelopes, letter paper, forms) was redesigned and will be in use as from this month, the former logotype being now obsolete. The logos on the aircraft have been altered and, in the month of June, new company cars will be equipped with a lay-out on a par with the new material for publicity - to show BHS has really changed - in every sense.

A number of new features are soon to be introduced, in our endeavor to present BHS in a differentiated, enhanced form, with a focus on the brand name, with the drive of those who invariably aim for no less than leadership in all they do.

From: Carlos Eduardo Malagrino
Corporate Communication Manager

Criado em 07/05/2005.
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